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طʵ ·ȹ оѹԨþѲ article

طʵ

          㹡þѲȺӺ¡ҧ ŨҡҾ繨ԧͧ鹷 ҨҡҾѭ ФͧâͧЪҪ Сͺ ӹº¢ͧѰ ἹѲɰԨѧ觪ҵ ἹѲҨѧѴ ͺطʵþѲҢͧͧûͧǹͧ ἹѲҺóҡǷҧ㹡þѲȺ öѺš觡觢ѹؤšѲ  ȺӺ¡ҧ˹طʵ㹡þѲ  5  ҹѧ 

1. طʵѲҷѾҡøҵǴ

һʧ - ЪҪöѡҨѴ÷ѾҡøҵǴ 鹷

͹ѡп鹿١èѴ Ǵ¡ǹءҤǹ

ǪѴ   - ͧӹǹçôҹþѲҷѾҡøҵǴ

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                    Ƿҧ 1ѲҧԵ֡㹡èѴ÷ѾҡøҵǴ

                   Ƿҧ 2 

                   Ƿҧ 3 ѧҹ᷹ԵõǴ

                   Ƿҧ 4 ش͡觹ӡѡ纹㹡÷ɵá

 

2. طʵѲɰԨС÷ͧ

һʧ - ЪҪ ЪҪ㹵Ӻ繪 Ŵ¨㹤͹

Եѳ㹵ӺöѴ դ蹤ҧɰԨ ЪҪҪվ         

ǪѴ   1. ӹǹçôҹþѲɰԨС÷ͧ

            2.  ТͧЪҪշѡ㹡üԵŷҧɵԹ

            3. Ф͹СҪվշѡ㹡ûСͺҪվ

 

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                    Ƿҧ 1 ѡҾТմö㹡żԵҧɵԹ

                    Ƿҧ 2 ѲҴҹɵ ͡ú ë͢㹻͡

          Ƿҧ 3 ѲҸáԨҴ صˡ㹤ͺмСͺ

      SMEs

                    Ƿҧ 4 ÷ͧкԡ觷ͧǪ

                    Ƿҧ 5 ѲҡþҳԪ СŧعСԨˡó

                    Ƿҧ 6 Ѳʹ͡ú úԡС觢ѹ

3. طʵѲçҧ鹰ҹ

һʧ - ҧ Ѻا Ѳçҧ鹰ҹ㹵Ӻ ҧӺҵðҹ

ЪҪչػ ʹ зӡɵҧǶ֧

ǪѴ   1. Т֧ͧ㨢ͧЪҪյ͡þѲҴҹçҧ鹰ҹ

            2. Тͧӹǹçôҹçҧ鹰ҹ

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          Ƿҧ 1 ѲлѺاкҤҵðҹ觢

          Ƿҧ 2 ѲкҸóٻ Ҹóٻ  ʹѺʹعâѺ͹                             

          Ƿҧ 3 Ѳ觹

4. طʵѲѧ ֡ ʹѲ

һʧ - ʵ ٧ ԡ ʹ м͡ѺôҧǶ֧ ЪҪآҾ͹·բ ЪҪդسҾԵ դʹ㹪ԵзѾԹ ǪѺ֡ ¹ҧǶ֧դسҾ ЪҪ׺ʹླշͧ ǪآҾҧ ç

ǪѴ   1.  ТͧӹǹçҹþѲѧ ֡ ʹѲ

            2. лЪҪآҾҧآҾԵ

            2. Ф֧㨢ͧЪҪԡ

            3. лЪҪѺ֡֡

            4. ӹǹԻѭҷͧ蹷ѺлЪѹ

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ط

          Ƿҧ 1 ʴԡü٧ ԡ ʹ м͡

          Ƿҧ 2 ҹҸóآ͹

          Ƿҧ 3 èѴºͧҹ/

          Ƿҧ 4 лͧѹ䢻ѭʾԴ

          Ƿҧ 5 ѡҾûͧѹкҸó¢ͧٹ ͻ.

          Ƿҧ 6 йѹҡ 㹵Ӻ

          Ƿҧ 7 ֡ س ¸ Ѳ ʹҨյླ

                   Ƿҧ 8 ͹ѡŻѲླԻѭҷͧ

          Ƿҧ 9 ԨǪ

5. طʵѲҡͧú

һʧ - ѲһԷҾúèѴ ͧЪ觢 ЪҪѺŢ ЪҪդ֧㹡úԡèҡ˹§ҹ

ǪѴ   1. Тͧͧ¹/ͧءѺ

            2. мǹ㹡þѲҷҧͧѧ

            3. Тͧúԡ÷öŴ鹵͹ԡ

            4. Тͧؤҡ÷ѺþѲҢմöеἹѲҺؤҡ

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                   Ƿҧ 1 ѺاسҾԡûЪҪ

                   Ƿҧ 2 ǹͧЪҪ

                   Ƿҧ 3 ûͧкͺЪҸԻ

                   Ƿҧ 4 ԷҾúèѴͧ

                   Ƿҧ 5 ѡҾؤҡ

   2.4 ش׹ҧطʵ (Positioning)

 

           ҡ繤§طʵӤѭͧἹѲɰԨѧ觪ҵԩѺ 13  طʵҵ طʵѧѴ  դ§ѹҧѴਹ㹡ùǷҧ˹طʵþѲҢͧͧûͧǹͧ蹫觡á˹طʵþѲҷѴਹ繡þѲ  繡ùԤѹ ҧԤѹ㹷ͧ秢 ѧ кɰԨͧ öѺͧѺšзҡǡó¹ŧҧ ӤѭѺþѲҤ ѧɰԨ㹪դسҾ Ѿҡ÷㹪ҧԴª٧ش ҧ͡ʷҧɰԨ°ҹ ෤ ѵ ФԴҧä 鹰ҹüԵСúԵõǴ 觨йþѲͻªآ׹ͧ ѡѪҢͧɰԨ§ ȺŵӺŽ¡ҧ ֧˹ش׹ҧطʵ (Positioning) "¡ҧͧѲ ִѡѪҢͧɰԨ§”

 




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